While the Pinterest boom has quieted down from its peak a year or two ago, the social media platform remains a hugely popular place to get information, garner ideas and drive traffic. However, Pinterest can also be an enigma wrapped in a riddle for associations trying to take advantage of its popularity. We’ve gone through some ways organizations can use Pinterest in the past, but here are a few ways your association can solve the puzzle and capture even more member engagement.
A Pinterest Marketplace
This Pinterest board idea is like an Oprah give away because your association gets to say something along the lines of, “Your get a benefit, and you get a benefit, everyone gets a benefit!”
Let us explain. Associations generally provide their members and service providers/sponsors with a few connection points throughout a typical year. This can come in the form of a printed source guide, a trade show or a business member meet and greet. But what if your organization could provide a year-round marketplace where members and the people who provided services to your members could connect? This is what a Pinterest Marketplace could do. Each pin would highlight a different business member of your association, give a short bio and a click would send people to their websites. Space on the board would be restricted to members only. Sponsors can even get prime position at the top of the board.
This board would provide business members with more incentive to join the association as they get prime, year-round access to leads and clients while getting more traffic to their websites. It also gives members easy access to services they need and can be a potential revenue stream for your association.
A Pinterest Magazine Stand
Spreading content across multiple platforms in the only way to go in today’s world, which is my the print-only trade publication is quickly going the way of the dinosaurs. Why not add one more way to market your association’s magazine and all the great elements contained within with Pinterest.
Create a Pinterest board on which your association’s magazine articles are represented as individual pins. The headlines can serve as captions and a click would send people to the article they want. It would also be a good idea to think long and hard about the image associated with each article/pin. If there is a strong image attached to the article and its content, that’s great. If not, consider creating a stronger image that will make your members want to click on it. Numbers, lists and people your members know are much more powerful than a bland stock image.
There are multiple advantages of putting your magazine on Pinterest. The most obvious is that your members will have one more place to access the information, education and value provided by the association. It will also make it easier for them to access past versions of the magazine as they won’t need to go looking through multiple issues in person or online. Lastly, it will strengthen your pitch to potential advertisers as it is one more way to drive traffic to their ads.
A Pinterest Board Featuring New Technology
When Apple is coming out with a new version of the iPhone every quarter, it’s obvious that we live in a society obsessed with the latest and greatest technology. Appeal to this need/want with a tech-focused Pinterest board.
This Pinterest board would require you to keep in the loop about the newest technology that your association’s members might want or use to make their lives and careers better. Is there a new app available that will help them save money? Pin it. Is there a new social platform that can help them in their marketing or communications efforts? Pin it. Is there wearable tech that can make their work/life balance more equal? Get it up on the board! You can pin articles or even links to where members can buy technology or go a step further and write a weekly or monthly tech update blog post that can be pinned as well.
Again, this tech-focused board offers members and your association many benefits. It lets members know that you are on the cutting edge of the industry and able to share information that can members in the here and now as well as in the long-term. Like we alluded to before, people are crazy about keeping up with tech developments, so don’t be surprised if this is your most popular Pinterest board. The good news is, this traffic is more likely to filter out across your other board, strengthening and multiplying the returns in other areas.