Let’s be honest, your association is often overwhelmed with work and is probably being asked to do more with less as often as you tie your shoes. And then you need to find a place on your already-crowded plate to fit social media.
Trying to wedge social media as another task into your busy day and with limited resources often leads to burnout for you and low-quality content for your members. However, we have four strategies that can help you and your association maximize the time you do have for social media while using the available resources in the best way possible. Here they are:
As the saying goes, if you fail to plan, you plan to fail and it definitely rings true when it comes to social media. Sit down at the beginning of the week and chart out what sort of content you are going to post on social media. Creating this content calendar may take an hour or so out of your day, but it will help you save time in the long-term. By building this broad outline of content, it will be easier to create and post content quickly instead of spending time thinking of what to focus on every day.
It’s also a good idea to reserve a block of time every day or every couple days to create a batch of content and then schedule it to automatically post at certain times. This will help you stay focused on the task at hand rather than breaking up your day to create content, however small, at various points of the day. Hootsuite is a great platform to schedule social media posts.
Create An Idea Bank
Inspiration doesn’t strike often, so make sure to capture it when it does. Not only will it help you create great content, but it will save you time in the long run. Create a file on your computer and phone and a section of your notebook that is reserved for jotting down ideas for content as they come to you. They don’t have to be amazing ideas or need to be created right away, but having this idea bank is a real time saver when you sit down to build content and run up against writer’s block.
Having a personal idea bank is great, but two heads are better than one and so are three heads, four heads and a hundred heads! Create an office-wide idea bank, a shared document online for board or committee members to share an idea or even have a section of your website dedicated to allowing members to share an idea for a blog post or YouTube video. Crowsdsourcing ideas will allow you to maximize the resources you do have available and will save you time while allowing you to get a broader perspective on the issues that are important to members. You can even incentivize the project by giving staff or members a little prize if you use their idea.
Don’t let your previous content off the hook so easily. It doesn’t get to just sit there and collect dust after you spent so much time creating it. Instead, make it go to work in a variety of ways to maximize its value and save some time. It’s okay to repost a blog, video or the same content on Twitter as long as it is still timely, relevant and valuable to your members. Don’t be afraid to thrust some previously successful content back into the spotlight, even with a few tweaks to update it.
Similarly, take content you have already created and reinvent it to cover another angle of the issue or to fit on another platform. For example, take a blog post and create a YouTube post around the topic you covered. Or, take some stats from a blog post, article, video and post them as a series of tweets to highlight interesting facts. Lastly, take one point made in a blog post and break it down even further into its own blog post. Reusing and repurposing content doesn’t mean you need to reduce quality. Rather, it means building on the work you have already done to conserve time and resources.
Do A Little Bit Extra
Every step counts when you climb a mountain just as every piece of writing or design matters when you are creating content. Take 10 minutes at the end of every day or 15 minutes at the end of every week, separate from the designated time to work on social media, to write a paragraph of a blog, take some pictures for Facebook, capture video or sort through useful sites for useful content for Twitter. This process isn’t about finishing a piece of content, but rather assembling content piece by piece until, at the end of a week or month, you are left with an extra finished product. This extra piece of content can be slotted into your content plan and save you time the next day, week or month to work on other projects.