How Associations Can Capitalize on Social Media’s Obsession with Food

The industry built around humankind’s love for food is an unstoppable force. There are whole TV channels dedicated to food, there are whole sections of book stores focused on providing home cooks with inspiration and there’s always new and quirky restaurants popping up to cater to foodies. The craze has, naturally, filtered through to social media where Pinterest is drenched in recipes, Instagram is plastered with food pics and Twitter abounds with restaurant suggestions. But none of this matters if you’re an association. Your mission is to provide education, knowledge, advocacy and professional development to members and this doesn’t really include jumping on the food-obsessive bandwagon, right? Actually, that’s where you’re quite wrong.

Here’s two ways your association can capitalize on social media’s obsession with food and help members at the same time.

Host a “Knowledge Potluck” and Post It to Facebook, Twitter and/or Instagram

If you’re looking for a way to spice up your association’s next networking event, mentorship night or Tweetup, try putting a twist on a potluck. Everyone knows that a potluck involves having event attendees bring one item of food each to share with the group. Go right ahead and have your staff, board of directors or even your members bring their best example of cooking, but also ask them to provide something for a “Knowledge Potluck.”

A knowledge potluck works the same way as the ordinary food kind, except that everyone brings one piece of practical advice, one idea or one story that will help their fellow colleagues (and your members) in their careers. These pieces of knowledge can be mounted on a big board in the room or at each person’s food offering. Whatever you decide to do, take photos of the gathered knowledge and post them to Twitter, Instagram or Facebook to share with your other members.

Create a “Recipes for Success” Pinterest Board or Facebook Album

If you took a good look at every person’s account on Pinterest or Facebook, chances are, 90% of them would have a board or a few pictures in an album dedicated to recipes and food. Your association can jump on this trend by creating its own set of recipes, but substitute food for management acumen. Have your staff, board members, award winners, volunteers or members write down their recipe for success, whether it’s a dash of planning, a spoonful of positivity or a heaping amount of financial expertise, and then post them to Pinterest and Facebook.

Not only is this great for boosting engagement (like we said, everyone searches for recipes on Pinterest), it gives your association a chance to highlight members, start conversations between members and provide members with insight into what has made other people successful in their industry.

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