Last Thursday, Incline Marketing’s president and founder Marc Cousineau travelled to the Canadian Society of Association Executive’s (Trillium Chapter) Summer Summit in Huntsville, Ontario, where he gave a presentation on calculating the ROI of social media for associations.
The presentation covered various aspects of an association’s social media strategy, from member value to data analysis, determining goals, writing progress reports and making conclusions on return on investment metrics. Although each and every association will have a different take on social media according to their specific strategy, goals and target audience, this presentation seeks to give a template that organizations can use to gauge the efficiency and effectiveness of their online platforms.
A huge thank you goes out to the CSAE Trillium Chapter for giving us the opportunity to share our insights and knowledge on social media and associations. Take a look at the presentation below and feel free to ask any questions or give some feedback in the comment section!