Contrary to popular belief, social media management is not a black hole that devours all the minutes in a work week.
Don’t get us wrong, crafting the right content, engaging your audience, raising brand awareness and extracting return on investment from social media is not a quick endeavour. However, it doesn’t often require a full-scale blitz from Monday to Friday, especially if you’re running social media accounts for a small business or a small to medium-sized association. You don’t even need to post content every single day, depending on the platforms you utilize.
No, social media isn’t something you need to spend 40 hours a week on, but there are certain tasks that all social media managers should do every day to be successful. They aren’t time consuming or complicated, but they are necessary to achieve great results for your organization. Here are five social media duties you should make sure to check off your to-do list every day:
1. Write Down and Review Ideas for Future Content
Brainwaves are a great thing. When they hit you, it makes you feel like a genius and they help you get excited to create great content. There is a downside, however. Brainwaves usually fade after a while and then you’re stuck trying to remember your amazing idea without much success. This puts your firmly back at square-one without fresh content to publish on social media.
To protect against losing your awesome content ideas, create an “idea bank” where you can record your best thoughts. Visit the list at least once a day to add your new ideas and review the existing ones to see if any of them could be used on that day or in the near future.
Bonus: Make your “idea bank” accessible to your colleagues as well. Idea swapping in the workplace has the potential to not only make everyone’s job easier, but also help everyone stay up-to-date with your online efforts.
2. Reply to Notifications
You schedule may or may not call for daily posts on social media, but your audience has their own timetable. They can engage with your organization whenever they feel the urge. This instant access to your organization is on the best elements of social media, but it also keeps you on your toes. Notifications can range from a question about your organization to criticism to a friendly word about your services. Regardless of the intent, all notifications should be addressed on a daily basis at the very least.
When you get into the office in the morning, fire up your computer and check for any notifications on your social media accounts. Take the time to respond to them. Your members, customers, etc. will appreciate the timeliness of their response. If you answer their question about store hours or address their criticism about your association’s most recent event soon after they’ve asked/reached out, these individuals will feel valued and will get the information when it is most useful to them. This increases the odds that they will engage with your organization again and the chances they will invest their time or money in your organization. When you act quickly, your audience will see it and appreciate it.
Bonus: Audience engagement can give you great ideas for future content. Checking notifications on a daily basis ensures you don’t miss a great opportunity.
3. Read The News
One of the most basic goals of news is to help people make informed decisions. The best kind of decisions you and your organization can make are informed ones, ones that are based on the current environment your members/customers are living in. In other words, your organization doesn’t exist in a vacuum, so don’t act like it on social media. Reading the news every day can help you stay out of this we’re-in-a-vacuum mentality.
Stay up to date on the news that matters most to you. Make the effort to follow news-makers and news outlets that are most relevant to your activities as an organization. Take at least 10 minutes every day to browse their content. You may find a great article that will your association’s members or an interesting article that you know your customers will appreciate. The same goes with hashtags or groups that often act as a catch-basin for industry news; take 10 minutes to browse these sources too.
Staying up to date on the news will also help you coordinate your response to certain events. For example, if a new law is passed or a natural disaster happens that effects your members, you will be able to quickly respond to it on social media, making your organization a go-to source for reliable information and helpful support.
Bonus: You never know when your organization’s name could pop up in the news. When it’s in a positive light, you don’t want to miss an opportunity to highlight it. If it’s criticism, you don’t want to miss out on responding to it or acting on it to make your organization better.
4. Search For Your Organization Online
If you and your colleagues are doing your jobs well, there will be people talking about your organization. It might not be every day or even every week, but at some point, someone will mention your association or business on social media and you’re going to want to know about it.
Keeping track of notifications and reading the news are two great steps to finding what people are saying about your organization, but comments can sometimes fall through the cracks of these searches. In order to capture all the chatter, go a step further and search for your organization on social media. Doing this on a daily basis will ensure you don’t miss out on anything that’s being said about your organization, good or bad. It will give you an opportunity to address any problems or highlight any compliments. Be sure to search hashtags and groups in addition to using the general search function on each platform.
Bonus: If the individuals that are mentioning you aren’t tagging you in their posts, responding to them will make them aware of your presence on social media. You may even recruit a new follower and potential brand ambassador by simply searching your organization on social media.
5. Review Your Strategy and Results
Your daily social media efforts are all part of a larger scheme which likely includes an editorial calendar, a run down of past results and a list of benchmarks for the future. These are long-term considerations that don’t usually effect your daily activities on social media. However, keeping tabs on your plan will help you make critical decisions on those days when it’s absolutely needed and will help your efforts more successful.
When you get to the office in the morning, take a minute to check your editorial calendar and make sure the content you’re planning on publishing is still more relevant, engaging and timely than anything else that has come up. Making the necessary changes could boost your engagement and can even save you from an embarrassing gaffe.
Also make sure to check your recent results on social media and compare them with past results and desired benchmarks. If you make daily notes about your progress, it’s easier to recognize when you fall far behind your goals and are slipping well below your past results. When you can catch it quick, you can make adjustments to your strategy and get your accounts back on track without further damage to your ROI and your account’s long-term health and success.
Bonus: Keeping track of your results on a daily basis saves time when you’re preparing your weekly/monthly/quarterly report on your social media efforts. Instead of spending 10 hours on collecting and parsing the data, you can spend 15 minutes a day and have all the numbers waiting for you when report time rolls around.