New Year’s Eve has come and gone and it’s been a week since hundreds of thousands of people have started on their New Year’s Resolutions. Don’t worry, social media managers don’t need to feel left out of the party. Every day, week, month and year offers new challenges and opportunities for non-profit, association and small business marketers. If you’re having trouble coming up with some marketing goals for 2015, you’re in luck; we’ve taken the liberty of laying out three suggestions for you.
Try a New Platform
It’s more than likely that you’re comfortable and successful with one, two or even three platforms. Maybe you’ve taken your organization to new heights with Twitter or have blazed a trail for your business on Instagram. That’s great, but if you never try new things, you’ll never evolve and grow.
Experimenting with a new platform doesn’t need to be done haphazardly. Don’t just pick a social media channel randomly. Analyze your options and resources. Maybe your organization has some stories to tell and can use YouTube to accomplish this goal. However, be aware of your limitations. Videos are a great way to tell a story, but if you do not have the equipment, budget or time to create videos, maybe it’s best to tell your story in another way, such as a blog. Whatever new social media venture you decide to do, research, work hard and be patient with the results.
Analyze Some New Numbers
Your probably already know how valuable data is to the success of your organization’s social media strategy. You analyze the numbers regularly and make judgements about the effectiveness of your tweets, Facebook posts, pins, etc. Just as you’re comfortable with certain platforms, you’re most likely comfortable with parsing the same statistical categories every week, month or quarter. However, it’s time to mix it up.
Look at some different categories or analyze old categories in different ways. For example, look at which days of the week receive better responses for your Facebook posts over a number of weeks or months. Alternatively, you are probably keeping track of the Twitter followers your organization gains each week or month. Go one step further this year and calculate the number of key influencers that are among these new followers and analyze the cost-per-key-influencer. Just as with picking a new platform to experiment with, picking new numbers shouldn’t be done out of left field. Have a purpose for the stats you decide to look at more in-depth and use them to colour-in the picture instead of just doodling with them.
Get More People Involved
Although social media is all about interacting with others, managing an organization’s account can often be a solo pursuit. It shouldn’t be. Make it a goal this year to get your colleagues, volunteers or employees involved in your organization’s social media efforts. Getting a little more buy-in from the whole team will go a long way to a successful year.
We’re not suggesting that you get others to do your job for you. We understand that everyone has a role to play in the organization and business and sometimes resources don’t allow for very much participation outside of those roles. Instead, find small things that people can do on a weekly, monthly or even quarterly basis to help the social media strategy. For example, ask your volunteers to write a guest blog detailing their experience with the organization, create a video with your colleagues explaining why they believe in the work your association is doing or ask your staff to get three of their friends involved in your business’s online contest or promotion. These small things will definitely add up and help give your organization the boost it needs.