4 Ways for A Non-Profit Organization to Use Social Media on its Website

An organization’s website is its online HQ. It’s where much of the non-profit magic happens.

Websites can help a charity take donations, update an association’s members on the latest news and services and give other non-profits a space to tell its community about an upcoming event.

The bottom line is that websites are important to your non-profit, as is social media. So how to you bring the two together to make the online experience better for your community? We’ve put together four suggestions for integrating social media with your organization’s website.

1. Twitter

Putting your organization’s Twitter feed on the home page of its website it a great way to keep visitors to the site up-to-date and engaged. Not only does it let your community know your non-profit is on Twitter (and make it more likely they will follow the account), but it also makes the content you tweet about more accessible to those who may not be as social media savvy. Twitter feed widgets are generally simple to install and don’t take up too much space on your website’s home page.

One tool that could help your organization drive Twitter engagement from its website is ClickToTweet. This tool allows you to write a suggested tweet for any content on your website and turns it into a clickable link on your web page. It kind of looks something like this:

Tweet: The Upwards Blog: Bringing you the latest in social media for non-profits since 2013 http://ctt.ec/99Su1+

This makes it easy for visitors for your website to share news, information, event notices or other things from your website without a hassle while allowing you to track how many times your community engaged with the link.

2. YouTube

Your website is almost like a welcome mat for visitors; you can either put out the old, dusty square of fabric or roll out the red carpet to start the experience. YouTube videos can help you make it the latter.

Making a YouTube and placing it on your home page is a great way to welcome visitors to your non-profit’s website right away. This sort of video can be as simple as a greeting from the executives/board of directors or it could explain, in a fun and visual way, what your organization is about. It may also be helpful for those who are new to your website, such as first-time members or donors, to have a video guiding them through the website and how to get the most out of it.

YouTube videos can also be used to highlight members, donors, volunteers or sponsors for your organization. Putting these videos on your website, in a place designated for community recognition, would only increase the exposure your members receive. Not only does this highlight the good your community is doing, but it also shines the spotlight on what your organization can offer to potential and current members.

3. Blog

If you want your non-profit’s website to be more than just a dreary notice board, it’s time you became a storyteller (aka, a blogger). A blog creates a space on your website to tell stories, go in-depth on issues and allows for some creative sharing strategies for members, volunteers and staff. It takes your website from a boring drive down a country rode to one along a stunning, ocean-side highway.

Establishing a blog on your website takes a lot of consideration, design and content creation, but the benefits and options are numerous. Share photos, event recaps, editorials, calls-to-action, original articles and infographics from your blog. Make sure to have a specific section for your blog and make it easy to access blog archives. Not only does this help your organization’s SEO, but it makes it a better experience for visitors.

4. Pinterest

Pinterest is like the older brother your website wants to be like; it’s creative, it’s engaging and it’s visually appealing. Really, what this section is all about is mimicry; try to make your website more like Pinterest. Have more visuals on your page. Lists and how-to guides can help clear up complicated processes for members or donors. Include infographics and link to other resources your community might find interesting.

If you’re really in the mood to be radical and revolutionary, make your organization’s Pinterest account its website. It’s cheap and is guaranteed to pack the visual punch that’s engaging. Have a Pinterest board for each section that would normally be a menu item on your website and tell stories about your association or other non-profit through pictures and infographics. This approach isn’t for every organization, but it does offer something new and fresh.

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Your non-profit’s website is an integral part of what makes your organization tick. Incorporating social media into your website takes it to a whole other level and gives your community a place to learn, participate and have some fun at the same time. Explore the options available for you and your non-profit when it comes to combining social media and website and watch a world of opportunity become open to you.

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