The Anatomy of a Great Twitter Post

Crafting an informative and engaging piece of writing isn’t always easy. It gets even harder when you only have 140 characters to do it.

Twitter is often a medium where only the strongest survive. Understanding the make-up of a powerful tweet is important to standing out from the crowd, catching your members’ attention and providing the best content you can.

We took a look at some well-received tweets and broke down what made them successful.

Tweet #1

Great Tweet Example 1

Tweet #2

Great Tweet Example 2

Tweet #3

Great Tweet Example 3


Great tweets are built on strong content, a desire to help improve the lives of your followers and a focus on promoting engagement. By examining those tweets that encompass these factors you can emulate them, develop a strong following and attain an even stronger return on investment.

What other factors go into making a great tweet? Let us know in the comments!


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