Choosing the best social media platform or platforms for your organization isn’t always easy or simple. Before you decide to embark on a Twitter journey, Pinterest quest or some other social media adventure, you must first ask yourself a number of questions about your organization’s goals, audience and brand. While this takes both time and research, we thought we’d help get the ball rolling.
The following infographic is a great way to get the process started when picking an online platform for your organization. Hopefully it can get you thinking about what the various networks have to offer your organization and how it might appeal to your community of connections.
Choosing the right fit for your organization takes some thinking and realizing the strengths and weaknesses of each social media platform relative to your non-profit is crucial to this process. Next week we’ll look at a few more important questions to ask yourself when starting up online. We’re looking forward to seeing you then!