Social Media Spring Cleaning for Non-profits

Do you hear that hubbub out on the street? Can you feel the warmth of the sun through the window? That’s spring calling you to celebrate its arrival! But before you run through the door, rip off your winter coat and enjoy the sweet freedom from winter’s iciness, you might want to consider doing some social media spring cleaning for your organization.

Just like a house or an office needs a cleanup every once in a while, so to do social media accounts, especially those of a non-profit or professional association.

Doing a bit of social media spring cleaning takes a little time and makes a big difference down the road. It helps you be more efficient, make a bigger impact and better plan for the future.

So get out your digital dish clothes and social media sponges, because here are a few tips for cleaning out your accounts.

Facebook

The first course of action for cleaning up your organization’s Facebook page is to review and refresh its profile. This includes changing the profile pictures, updating the ‘About’ section and adding or subtracting tabs. This updates any out of date information and gives a fresh look to the page.

It’s also useful to go back over your past event pages and delete any old ones. When people search for your organization and find old events instead, it may seem like your non-profit is unorganized and not committed to the platform. Deleting old events ensures a cleaner, sleeker look.

Twitter

Start your Twitter spring cleaning by looking through the list of accounts your organization follows and unfollow any inactive or irrelevant ones. This includes those that haven’t tweeted in far too long or have no connection to your cause, industry or audience. This will help you curate content more efficiently, engage with the followers that matter most and determine which accounts you haven’t interacted with in a while.

Take some time and update your bank of popular hashtags. Do some research and check to see which hashtags are still popular, which ones have fallen out of use and which ones have emerged as a great way to connect with members or those interested in your cause.

Pinterest

Your organization’s Pinterest account can get cluttered and inefficient if you’re not careful. That’s where a bit of spring cleaning comes in handy. Review the boards you follow and disconnect from any that are irrelevant or inactive. After that’s finished, it’s a good idea to turn your attention to your own boards. See which ones can be split into separate or new boards and which ones can be joined together. This eliminates overcrowded and redundant boards and makes things easier for current and potential followers.

Blogs

With a bit of spring cleaning, you can raise your blog’s profile among members and others in the online community and eliminate some backlogged headaches for yourself.

Take some time to go over some older posts and update them. Write about what has changed or what hasn’t. You could always ask a quest blogger to contribute and give the issue a new perspective. Another way to update a post is to address it with different media, like an infographic or video.

Go back over your comment and weed out the spam and any inappropriate responses. This will help you keep track of which blog posts are getting the most meaningful engagement and will rid your comment section of eyesores and headaches for both yourself and those looking to contribute to the conversation.

– – –

Social media spring cleaning isn’t always the most fun activity, especially when all your want to do is enjoy some time in the sun, but it’s necessary in order to keep clean, efficient and engaging platforms your members, staff, volunteers, etc. can use to interact with your organization.

Do you have any other social media spring cleaning tips for us? Let us know in the comments!

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