There are many heroes in the non-profit world.
There’s the staff member, who works tirelessly to make sure every event, every initiative and the everyday functioning of the organization runs smoothly and effectively.
There’s the member of an association who volunteers for committees, is dedicated to his or her craft and strives to be a model in the community and the industry.
There’s the donor, who gives time or financial assistance to organizations that would not be able to function and do good without their contributions.
Wherever you look within a non-profit, a hero is waiting, many times looking more like Clark Kent than Superman.
But social media platforms can also be like superheroes. Name the network and they have the ability to bring amazing powers to any organization.
We thought it might be fun to imagine some of the most popular social media sites as some well-known superheroes. We’ve managed to get these cyber superheroes to don their masks, capes and the almost too-tight pants and show off their feats of strength, skill and daring. We hope you enjoy.
Alter Ego: Superman
Powers: “Faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound.”
How They Use Their Power For Good: The resemblance between Superman and Twitter is uncanny. Twitter is fast. It can get a message out to all corners of the world in 140 characters and a couple of minutes. It is powerful. On December 3, 2013, the hashtag #GivingTuesday reached 2 billion individuals on Twitter and helped raise an incredible amount of funds for charity. Twitter helps people leap obstacles easily and collectively. Twitter can act as a giant online telephone, relaying information to your association’s members in one tweet. From there, it’s easy to help members with questions, dilemmas and getting the information or recognition they deserve.
Alter Ego: Batman
Powers: Unlike most superheroes, Batman does not possess any superpowers: he makes use of intellect, detective skills, science and technology, wealth, physical prowess, and an indomitable will.
How They Use Their Power For Good: Both Facebook and Batman have some of the coolest tools around that help them do good. Facebook is almost constantly coming out with new features, apps and styles that make the site a classic. Whether it’s taking advantage of an old favourite, like photo albums, or newer tools, like the Donate Now button or the trending topics feature, Facebook makes it easy for you to connect, engage and evaluate areas of success and potential in an easy and diverse way. This gives your organization flexibility, strength and efficiency.
Alter Ego: Spiderman
Powers: Super strength and agility, the ability to cling to most surfaces, shoot spider-webs and react to danger quickly with his “spider-sense.”
How They Use Their Power For Good: Everything from the cool red and blue suit to the giant webs serves to make the ordinary, teenagers and spiders, into something extraordinary. The same can be said for pins on Pinterest. Images have been shown to be the strongest way to engage an audience. They also give you the ability to be creative and think outside the box. Pinterest allows your organization to track the trends of donors, members or society in general, giving you a “spider-sense” of your own and the ability to anticipate the best way to build a loyal base to help achieve your non-profit’s goals.
Alter Ego: The Hulk
Powers: Possesses near limitless superhuman strength and great invulnerability, attributes that grow more potent the angrier he becomes.
How They Use Their Power For Good: Big, strong, passionate and invincible; all words to describe both the angry green superhero and blogs. Blogs often provide a more in-depth offering than other social platforms and can therefore be bigger. With more detail comes more information and a better opportunity for story-telling, making its readership both a call to action and a guide to following through with it. And, as we’ve said before, the blog doesn’t go down easily.
Alter Ego: The Flash
How They Use Their Powers For Good: The Flash is quick, but can have a huge impact. The same goes for Instagram. While crafting the right combination of photo, caption and hashtag(s) can take creativity, timing and smarts, a well put together Instagram post can take a quick action and turn it into a powerful moment. Instagram puts a twist on the old cliché a picture is worth a thousand words and make it worth a thousand interactions. A powerful picture with a simple call for input, action or even a laugh can have people spreading the word, helping members connect with each other or come out to a fundraising event.
Social media platforms often look exactly like every other citizen of the online world; humble, normal, workman-like. But over time, these tools can help your organization with their tremendous powers to do good. So next time you’re looking for a new member for your non-profits team of superheroes, take a look social media, it won’t let you down.
Do you agree with our social media alter egos? What superhero matches your favourite platform? Let us know in the comments! And remember, keep it social!