It seems like a millennium ago that families would gather around the radio and listen to the great voices of their time read the news or perform their favourite show.
Ah, the intimacy of it all! The excitement! The togetherness!
Yes, radio in its heyday provided it all to the millions that tuned in every week, every day and every hour.
Fast forward to the present and the novelty that radio provided has been upgraded for the 21st century, and made better. It’s called live tweeting.
Live tweeting is the practice of composing up-to-the-minute tweets that give information and insight into a live event.
If you want to see an example of live tweeting in action, take a look at this journalist’s heart-warming and heartbreaking account.
Live tweeting an event has some key advantages for professional associations and non-profit organizations.
Just like the radio, Twitter allows a large group of people to access the information while, at the same time, making it feel like an intimate encounter. You are reaching right into the homes, offices, etc., of people around the world.
When you live tweet, you are not just reaching your members and addressing their interests, needs, concerns, etc., you are also reaching those who may be interested in what your organization has to offer, but are not familiar with your organization.
Live tweeting offers a behind the scenes look at events that many of your followers cannot get elsewhere. If provides members with an inside-the-ropes experience, giving them unique insight and enhancing your value and the value of the event itself.
Live tweeting an event allows members and the public stay up to date and to actively engaged, even if they are not there. This makes it so everyone feels included and makes it easier for people to join in and learn more.
Lastly, and maybe most importantly, live tweeting offers an opportunity for your followers to engage with your organization during an event. This can take the form of questions, comments or additional insights that build a relationship with your members or interested parties. Instead of a one-way conversation, Twitter provides a forum for dialogue, making it easier to inform people and get them excited and engaged in your event and therefore your cause.
Here are some important things to keep in mind while live tweeting
- A good hashtag goes a long way. A hashtag allows Twitter users to track your tweets, see what people are saying about the event and join the conversation. A good event hastag should be to the point, short and easy to remember.
- Keep your mobile device/laptop at your side and charged. This may seem obvious, but if you aren’t careful, during a long and hectic event you can find yourself without a pulse on your Twitter machine and that means live-tweeting goes belly up.
- Pace yourself. Tweet too much and risk clogging up people’s Twitter feeds and scaring them away. Tweet too little and you could find your audience losing interest. Striking that balance depends on the pace and length of the event and the amount of interaction you are generating.
- Attribute, Attribute, Attribute! Mention the people you meet, the venue, the speakers, the guests. This acts as a courtesy and an invitation for people to take their participation to the next level and helps others who could not be at the event to connect with those that are.
Whatever the event, whether it’s a fundraiser, a conference, a seminar, the ground-breaking of a new project or something else, live tweeting can shed light on your organization’s causes and benefits while giving others a chance to follow along and join in on the fun!