In social media circles, Facebook just became a senior citizen.
Facebook turned 10-years-old last Tuesday, a monumental milestone for the social media giant. Facebook has paved the way for a new wave of networking platforms and has changed the way companies, organizations and individuals connect to others in its decade-long reign as one of the internet’s titans.
Amidst all of Facebook’s past triumphs are recent questions about the site. Many are wondering if Facebook is in a permanent decline and the social network is fending off attack after attack on its future.
We still think Facebook can be a great tool for non-profit organizations to connect with the community, build relationships and grow. So in honor of Facebook’s 10th birthday, we’re bringing you 10 ways the platform can benefit organizations.
1. Photo Albums
Images can inspire many emotions and effectively send important messages. Both of these are beneficial to non-profits who want to draw new connections and serve current ones. Facebook gives a lot of flexibility when it comes to posting photos, allowing users to upload whole albums, tag people, caption the photo (including hashtags), share them and set the location. Numerous studies also show that Facebook posts generate the most engagement and click-through rate.
Contests can be an interesting and engaging way to connect with members, donors, volunteers and the community and increase awareness. Facebook is a great platform to launch social media contests, especially with its new rules, instated last year, that make competitions easier, cheaper and more effective.
3. Mobile Capability
Mobile usage has exploded in the last couple years and it only keeps growing. More than 50 per cent of mobile users use their mobile device as their primary internet source. Appealing to mobile users is, or should be, a big consideration for organizations.
Facebook has a strong presence on mobile with an easy-to-use app. The social network also develops and releases new apps often. This makes the social experience even easier and more engaging for users and more important for organizations looking to build connections.
Videos are a great way to tell stories and the popularity of Vine, Instagram and YouTube underline how important they are to social networking.
Facebook allows organizations to upload videos to their page, capitalizing on the effectiveness of the medium. Combined with the ease with which connections can comment and share on posts, Facebook’s video capabilities measure up quite well against those of other platforms.
5. “Donate Now” Button
Facebook introduced its “Donate Now” button almost two months ago, making it easier for people to give to non-profits and charities. Online giving increased by over 20 per cent in the last year and it continues to trend upward. The “Donate Now” Button helps organizations capitalize on this trend, makes giving easier, and strengthens relationships between non-profits and the community.
6. Event Planning
Getting the word out and coordinating the details of an event can be difficult. That is why Facebook’s event feature is so effective. It enables organizations to plan gatherings and convey information quickly and simply. It also allows attendees to spread the word themselves, helping initiatives grow and thrive. Last, but not least, Facebook’s event feature is unique among social media platforms. No such thing exists on Twitter, Pinterest, Instagram, etc.
Hashtags help organizations appeal to a wider audience and gather great content to share to members and their other connections. While Facebook hashtags took a little while longer to catch on than their Twitter cousins, they are seeing wider acceptance in recent months. Facebook hashtags also keep them level with other social networks that also use hashtags.
Having a space to network with others is the big reason for people to be on social media. Giving people that space will draw people to your organization. Facebook is one of the best platforms to achieve this. Conversations on your organization’s page can be vibrant and sharing the contributions of others can be done in various, engaging ways. At the end of the day, your organization isn’t the only one who will be gaining new friends on Facebook, so will your members.
9. Turning Negative to Positive
Sooner or later, your organization is going to receive some negative feedback. Whether it’s blunt or thinly veiled, criticism is a way of life on social media. The real key is knowing how to deal with negative criticism. Facebook provides a great space to turn that negative into a positive. Other platforms are limited in the amount of characters or the medium you can use and this often limits an organization’s response. Facebook has very few limits and thus provides a forum to turn that frown upside down.
10. Promote Other Platforms
Many non-profits have a multi-faceted approach to social media, using several platforms to serve the community or members. Facebook is a great way to let others know about these other platforms. Promoting your blog, Twitter feed or an infographic you pin on Pinterest is just a click away on Facebook.
Facebook may be getting up there in years, but the social network hasn’t lost its appeal or its effectiveness for non-profits. Happy belated birthday Facebook!
What do you like about Facebook? What non-profits use the platform best? Let us know in the comments!