The world is smaller than it’s ever been and it keeps on shrinking.
Social media has played no small part in bringing the global community closer together. It seems everyone and their uncle is tweeting, posting on Facebook, reading blogs, pinning photos and creating Vines. And for good reason. Learning, networking, giving, sharing, talking, progressing; all are done easier and more engaging on these platforms.
But there are some missing out on this tech revolution. Although it may seem like everyone is signed up and tuned in to social media (and a great many are), there are those who either have no interest in it or do not consider themselves tech-savvy enough to start up an account.
These are the people in your organization, members, donors, volunteers, staff, etc., that are missing out on some of the initiatives your non-profit or association can make happen on social media. So how do you make your efforts accessible to more people and keep your community in the loop? Here are three ways to do just that.
Storify is a social network that lets the user create archives of conversations had on other social platforms, such as Twitter, Facebook and Instagram. By threading together comments, posts or pictures on a certain topic, Storify enables you to create an informative, interesting and coherent story for those reading it.
Storify doesn’t require a log in or a sign up, so it is easy and requires no set up for those who are social media-adverse. Put together a Storify stream after a Twitter chat or if you’ve documented an event and let your members or community where they can find it. It will allow members who may not have Twitter, Facebook, Instagram, etc., to get a recap of important conversations and participate in your organization’s initiatives.
If your members can access a website, they can read a blog. It’s that easy.
A blog is an easy, no-fuss way to share lots of quality content with your members. Blogs are versatile and can switch from news bulletins to conference updates and in-depth analyses of issues affecting a cause or an industry.
The best part about blogs is their accessibility. Adding a blog to your organization’s website it simple and makes a big impact. Having a blog on your website drives traffic to other parts of your online HQ and promotes conversation between members. But it also gives members who don’t quite have the hang of social media a chance to keep up to date on your content sharing, keeping them just as engaged as the rest of your organization’s community.
Live-Tweet at Events
Some of your members may not have Twitter, but it doesn’t mean they need to miss out on some great tweets during an event.
Hooking up monitors in the room(s) holding your event and setting it to your Twitter feed will expose all attendees to your updates. This low-maintenance strategy, for both your members and your organization, is eye-catching, info-packed and engaging for all in attendance. It may also encourage those who may not use Twitter to get on board with the platform. Don’t be surprised if your organization’s Twitter account has more than a few new followers the next day.
Social media makes information accessible to your association or non-profit’s members or community. But none of this matters if your social media channels are not accessible to all your members. Using the strategies above will help to ensure your whole community is aware of all your efforts online and build connections with those who make your organization thrive.
What tools do you use to make social media accessible? Let us know in the comments! And remember to stay social!