The Game Changer: Facebook Campaigns and What Organizations Need to Know

Last week, Facebook came out with a new policy that could revolutionize the way non-profits and professional associations do business.

The new guidelines make it possible for organizations to go ahead with promotions, contests and the like right on their Facebook pages, instead of through a third-party app.

Now organizations can endorse their promotions or contests on their Facebook page and use likes and comments as entries and votes. Before these new rules came into effect, organizations risked having their pages shut down by Facebook if they refused to go through a contest app to run their promotion.

Here’s the short story on the changes to the rules:

  • Promotions may be administered on page timelines and in apps on Facebook.
  • You can collect entries by having users post on the page or comment/like a page post.
  • You can collect entries by having users message the page.
  • You can utilize likes as a voting mechanism.
  • Individuals cannot administer promotions on personal Timelines.
  • It’s okay to ask people to submit names of a new product in exchange for a chance to win a prize.
  • It’s not okay to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize.

What This Means for Non-Profits and Associations

You Can Spend Less Time Spending

Let’s face it, your budget isn’t unlimited and while most decent contest and campaign apps don’t break the bank, the costs add up and often times leave non-profits and associations without the capabilities to promote initiatives on Facebook. The new rules allow organizations to take matters into their own hands and save money.

You Can Spend More Time With The People

The new rules allow more contact with the people who make your organization run. Gone are the days when the community was forced to deal with apps that limited their engagement with the organizations they love, rely on and want to get involved with. Now that promotions can be based on comments, like and messages, they can more engaging. This will definitely foster a dialogue between organizations and members that non-profits and associations can turn into a long-term relationship.

You Can Spend More Time Being Creative

Creative restraints fall beside money as another obstacle that may have prevented your organization from doing a Facebook contest or promotion in the past. Don’t get us wrong, apps allow for almost as much creativity as organizations could muster, but more options always means more outside the box ideas. Likes can be put together with photos and sharing stories on a page can turn a contest into an inspiration. A whole new set of possibilities just opened up!

Whether your organization does many contests and promotions or hasn’t even thought of it until now, Facebook’s new rules have changed what is possible for organizations and Incline Marketing can help you rise to the occasion.

One thought on “The Game Changer: Facebook Campaigns and What Organizations Need to Know

  1. Pingback: Facebook Is 10: Why the Social Network is Still Near the Top of the Class | Incline Marketing

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